Meta-owned photo-sharing platform Instagram announces that it will no longer support standalone apps for IGTV. According to the company, it will make videos as simple as possible to discover and create. The company said that it will now focus on having all videos on the main Instagram app.
Through a blog post, the company said, “We believe that this makes it easier for people to have all of these features and abilities in the main app, and are excited to continue to simplify and improve video in the main Instagram app over the coming months.”
As Reels are growing and are an important part of Instagram, the company mentioned that they are more excited about investing more into this format. Besides, reels are watched by more people for entertainment thus, it had a large contribution to the growth of engagement on Instagram.
However, Instagram said that they are open to exploring new ways for creators so that they can earn by creating reels that entertain the community. Also, as a bonus, by the end of this year, Instagram is planning to start testing a new ad experience, which will allow creators to earn revenue from ads displayed on their reels.
The company said, “Over the coming months, you will see us continue to invest in simplifying our video formats, making it even easier to create and watch video on Instagram — the way you already do with Reels.”